The Little Red Planet
01

Audit Overview

Your store's untapped revenue potential — and how to unlock it

Why We Created This Audit

We analyzed https://thelittleredplanet.com the same way we've audited 350+ e-commerce stores — looking for the specific gaps between your current experience and what top-performing Fashion stores deliver. Every finding in this report is a revenue opportunity backed by industry data and competitive benchmarks.

6 Critical
7 Important
2 Opportunities

What We Analyzed

  • UX & Conversion Design15 findings
  • Technology & App StackPlatform + 10 apps
  • Industry BenchmarksFashion

Pages Analyzed

  • Homepage2 findings
  • Collection Pages4 findings
  • Product Pages (PDP)5 findings
  • Cart & Checkout4 findings
Growisto This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.
03

UX & Conversion Findings

Page-by-page analysis with visual comparisons against top Fashion stores

Add a clear Shop Now CTA to the homepage hero to convert first-fold attention into browsing on a premium $35-$174 assortment
The Little Red Planet — Mobile
The Little Red Planet — Mobile
Primary — Mobile
Primary — Mobile
Observations
  • The homepage hero is a 9-slide image carousel of lifestyle photography with a single caption line ("AN ETHICALLY CURATED CHILDREN'S BOUTIQUE") below it.
  • Below the caption, the only interactive elements are four small category image-links (Girls, Baby, Boys, New Arrivals) — none of them read as an action-oriented CTA button.
  • There is no button with action text ("Shop Now", "Explore the Collection") anywhere in the hero fold, so a first-time visitor has no obvious next step beyond tapping a photo.
  • Premium boutique shoppers arriving from social or search need a confident first action; a decorative hero with no CTA leaves that decision entirely to the visitor.
Recommendations
  • Overlay the hero carousel with a headline, one line of supporting copy, and a high-contrast CTA button (e.g. "Shop New Arrivals") that links to the featured collection for that slide.
  • Keep the CTA consistent across all 9 slides so the pattern is recognizable regardless of which slide loads first.
Growing — a common pattern among premium children's fashion sites
Add shoppable collection rows on the homepage so shoppers can add products to cart directly, instead of only large category tiles
The Little Red Planet — Mobile
The Little Red Planet — Mobile
Proposed Implementation — The Little Red Planet Homepage
Proposed Implementation — The Little Red Planet Homepage
Observations
  • The homepage is built almost entirely from large full-width category-navigation tiles (Girls, Baby, Boys) — visually rich but requiring several taps before a shopper reaches an actual product.
  • There are no product tiles on the homepage, and therefore no way to add an item to cart from the homepage — every path to purchase starts with a category drill-down.
  • Dedicating some of that prime homepage real estate to shoppable collection rows (New Arrivals, Bestsellers) with add-to-cart CTAs shortens the path from landing to cart.
Recommendations
  • Reduce the size of the category-navigation tiles and add one or two shoppable product rows (e.g. New Arrivals, Bestsellers) with product image, name, price, and an Add to Cart CTA on each tile.
  • Let shoppers add to cart directly from the homepage row so a purchase can start without a category drill-down.
Growing — shoppable homepage merchandising is common in fashion retail
Add color swatches to collection cards so shoppers browsing a $35-$174 catalog can see colorways without opening each product page
The Little Red Planet — Mobile
The Little Red Planet — Mobile
Proposed Implementation — The Little Red Planet Collection
Proposed Implementation — The Little Red Planet Collection
Observations
  • Product cards on the All Designs collection show only a designer name, product title, and single price — no color swatches, size availability, or "From $X" multi-price indicator.
  • Many products in the catalog (like the Glitter Rib Tights shown) have multiple colorways, but the only way to discover this is to open the individual product page.
  • Color-swatch previews on collection cards are a common pattern in fashion retail because they let shoppers browse styling options at a glance and reduce unnecessary PDP clicks.
Recommendations
  • Add small color swatch circles beneath each product card title, sourced from the product's variant images/options.
  • For multi-price products, show "From $X" instead of a single price where variants have different prices.
Growing — a differentiating pattern in premium fashion retail
Add a price range filter to the Refine By panel so shoppers can narrow a 2,000+ product catalog by budget
The Little Red Planet — Mobile
The Little Red Planet — Mobile
Proposed Implementation — The Little Red Planet Collection
Proposed Implementation — The Little Red Planet Collection
Observations
  • The Refine By filter drawer includes Designers, Age, Category, and Size sections, but no Price filter of any kind — neither a slider nor fixed price buckets.
  • With over 2,000 products ranging roughly from $11 to $174+, shoppers cannot narrow results to their budget without manually scanning every card.
  • A price filter is a foundational filtering dimension in fashion e-commerce, especially for a catalog spanning entry-priced accessories through premium designer pieces.
Recommendations
  • Add a Price section to the Refine By drawer with either a draggable range slider or min/max input fields.
  • Order the Price filter near the top of the drawer alongside Age and Category, since budget is typically a primary decision filter.
Standard — a baseline filter in most fashion collection pages
Make the Filter and Sort controls sticky so they stay reachable as shoppers scroll long collections
The Little Red Planet — Mobile
The Little Red Planet — Mobile
Proposed Implementation — The Little Red Planet Collection
Proposed Implementation — The Little Red Planet Collection
Observations
  • The collection page has Filter and Sort controls, but they sit at the top of the page and scroll away as the shopper moves down the grid.
  • On a long collection, a shopper who wants to refine after scrolling has to scroll all the way back to the top to reach the controls.
  • Keeping the Filter and Sort bar pinned to the top while scrolling keeps refinement one tap away throughout the browse.
Recommendations
  • Make the Filter and Sort bar sticky (pinned to the top of the viewport) so it remains accessible at any scroll depth.
  • Show the active filter/result count in the sticky bar so shoppers keep context while refining.
Growing — sticky filter/sort is common on fashion collection pages
Add a Quick Add / quick-view on collection tiles so shoppers can pick a size and add to cart without opening each product page
The Little Red Planet — Mobile
The Little Red Planet — Mobile
Proposed Implementation — The Little Red Planet Collection
Proposed Implementation — The Little Red Planet Collection
Observations
  • Collection product tiles show the image, name, and price, but there is no add-to-cart action on the tile and no quick-view — every purchase requires opening the full product page first.
  • For a browser comparing several children's items, tapping into each PDP and back is a lot of navigation before anything reaches the cart.
  • A Quick Add button that opens a lightweight quick-view (size and color variants) lets shoppers decide and add to cart directly from the collection grid.
Recommendations
  • Add a Quick Add button on each product tile that opens a quick-view modal with the size and color variant selectors.
  • Let shoppers choose a variant and add to cart from the modal, without leaving the collection page.
Growing — quick-add / quick-view on tiles is common in fashion retail
Add star rating and review count near the product title to reduce hesitation on premium $35-$174 children's fashion items
The Little Red Planet — Mobile
The Little Red Planet — Mobile
Proposed Implementation — The Little Red Planet PDP
Proposed Implementation — The Little Red Planet PDP
Observations
  • The product page shows the image gallery, brand name, product title, and price with no star rating or review count anywhere above the fold.
  • Scrolling the full page confirms there is no review system integrated on the PDP at all — not above the fold, not below it.
  • For premium-priced children's fashion where fit and quality drive hesitation, the absence of any visible rating signal at the point of decision removes a key trust cue.
Recommendations
  • Install a reviews app (e.g. Judge.me or Loox) and surface the star rating + review count directly under the product title, before the price.
  • Make the rating clickable so it jumps to a reviews section further down the page.
Growing — increasingly expected in premium children's fashion
Add a quantity selector to the $35+ product page so parents can add multiples of a size directly, without an extra step in cart
The Little Red Planet — Mobile
The Little Red Planet — Mobile
Proposed Implementation — The Little Red Planet PDP
Proposed Implementation — The Little Red Planet PDP
Observations
  • The purchase area shows size pills, a color swatch, Shop Pay installment messaging, Add to Cart, and Buy with Shop — but no quantity input or +/- stepper.
  • A shopper wanting two of the same size/color (common for kids' basics like tights or socks) must add to cart once and then adjust quantity on the cart page instead.
  • A quantity selector on the PDP removes an extra step for repeat-item purchases, which is common for children's wardrobe basics.
Recommendations
  • Add a quantity +/- stepper next to the Add to Cart button, defaulting to 1.
  • Carry the selected quantity through to the Add to Cart action so it matches what lands in cart.
Standard — a baseline PDP element in fashion retail
Add icon-style trust badges near Add to Cart to reassure first-time buyers on a premium $35-$174 sustainable fashion purchase
The Little Red Planet — Mobile
The Little Red Planet — Mobile
Proposed Implementation — The Little Red Planet PDP
Proposed Implementation — The Little Red Planet PDP
Observations
  • The zone between the Add to Cart button and the Related Products section contains only text headings (Free Shipping, Expedited Shipping, Returns Policy, Size Charts) — no iconographic trust or certification badges.
  • The brand's sustainability story (organic cotton, OEKO-Tex certification, ethical production) is described elsewhere on the site but is not visually reinforced as a badge at the point of purchase decision.
  • For a premium-priced, values-driven brand, icon-style trust badges (secure checkout, certified materials, easy returns) near Add to Cart reinforce the buying decision exactly when hesitation is highest.
Recommendations
  • Add a row of 3-4 icon badges directly below Add to Cart: secure checkout, OEKO-Tex/organic certification, and easy returns.
  • Pull the sustainability messaging already used on the homepage into a compact badge format for the PDP purchase zone.
Growing — a common pattern in premium and values-driven fashion brands
Add a customer reviews section with photos to close the trust gap on a premium $35-$174 children's fashion purchase
The Little Red Planet — Mobile
The Little Red Planet — Mobile
Proposed Implementation — The Little Red Planet PDP
Proposed Implementation — The Little Red Planet PDP
Observations
  • Scrolling the full PDP goes straight from the Size Charts link into Related Products and Recently Viewed Products — there is no reviews section, no star ratings, and no customer photos anywhere on the page.
  • This matches the homepage finding: no review system appears to be installed anywhere on the site.
  • For children's fashion, fit and quality concerns are the top purchase objections — customer reviews (especially with photos showing true-to-size fit) are one of the most effective ways to resolve that hesitation without a return.
Recommendations
  • Install a reviews app that supports customer photo uploads (e.g. Judge.me, Loox) and add a dedicated reviews section below Related Products.
  • Encourage photo reviews via post-purchase email requests, since fit-focused photo reviews carry outsized trust value for children's clothing.
Standard — reviews are close to universal in fashion e-commerce
Add a sticky Add to Cart bar on the mobile PDP so the primary action stays reachable as shoppers scroll product details
The Little Red Planet — Mobile
The Little Red Planet — Mobile
Proposed Implementation — The Little Red Planet PDP
Proposed Implementation — The Little Red Planet PDP
Observations
  • On the mobile product page, the Add to Cart button sits near the top; once the shopper scrolls down through the description, materials, and shipping details it scrolls out of view.
  • There is no persistent Add to Cart bar, so a shopper who has read down the page must scroll back up to buy.
  • A sticky Add to Cart bar (product name, price, and Add to Cart) keeps the primary conversion action one tap away throughout the scroll — a meaningful lift lever on mobile.
Recommendations
  • Add a sticky bottom Add to Cart bar on mobile PDPs showing the product name, selected size, price, and an Add to Cart button.
  • Keep it in sync with the size/quantity selection above so it adds the correct variant.
Standard — sticky mobile ATC is a baseline PDP element in fashion retail
Add payment icons and a secure checkout badge near Proceed to Checkout to reassure buyers on orders averaging $35-$105+
The Little Red Planet — Mobile
The Little Red Planet — Mobile
Proposed Implementation — The Little Red Planet Cart
Proposed Implementation — The Little Red Planet Cart
Observations
  • The Order Summary directly above the Proceed to Checkout button shows only Subtotal and Total — no payment method icons, no secure-checkout lock badge, no guarantee text of any kind.
  • This was verified with an item seeded in the actual cart (not an empty cart), on the full /cart page.
  • The checkout button sits alone with zero trust reinforcement at the exact moment a shopper commits to paying.
Recommendations
  • Add a row of accepted payment method icons (Visa, Mastercard, Amex, Shop Pay) directly above or below the Proceed to Checkout button.
  • Add a small secure-checkout lock icon with brief reassurance text ("Secure Checkout") next to the button.
Standard — near-universal at the cart-to-checkout step in fashion retail
Add a free-shipping progress bar to the cart so shoppers see how close they are to the $200 threshold and add more
The Little Red Planet — Mobile
The Little Red Planet — Mobile
Mini Boden — Mobile
Mini Boden — Mobile
Observations
  • The site announcement bar states "FREE SHIPPING ON ORDERS OVER $200", but the cart itself — with a $35 item in it — shows no progress bar or reminder of that threshold anywhere in the Order Summary.
  • A shopper at $35 has no visual cue of how much more to add to unlock free shipping, so the incentive from the announcement bar is lost by the time they reach cart.
  • A visual progress indicator toward a free-shipping threshold is one of the most effective low-effort nudges to increase order value in cart.
Recommendations
  • Add a progress bar in the cart showing "$165 away from free shipping" that updates live as items are added.
  • Pair the progress bar with a relevant cross-sell suggestion (accessories, basics) to help shoppers close the gap.
Growing — an increasingly common cart-page pattern in fashion retail
Add a coupon code field to the cart so shoppers can redeem their first-order discount on a $35+ purchase without leaving to search for it
The Little Red Planet — Mobile
The Little Red Planet — Mobile
Proposed Implementation — The Little Red Planet Cart
Proposed Implementation — The Little Red Planet Cart
Observations
  • The cart Order Summary goes straight from Subtotal to Total with no coupon or discount code input field anywhere on the page.
  • The site actively promotes a first-order discount via its email popup, but there is no obvious place in the cart to enter that code — a shopper with a code has to guess where to apply it at checkout.
  • A visible (or collapsed "Have a code?") coupon field in cart removes friction for a promotion the site is already running.
Recommendations
  • Add a collapsed "Have a promo code?" link in the Order Summary that expands into an input field, so it doesn't clutter the cart by default.
  • Confirm the applied discount and updated total directly in the Order Summary once a valid code is entered.
Standard — a baseline cart element in fashion e-commerce
Replace the full-page cart redirect with a slide-out cart drawer so shoppers browsing a 2,000+ item catalog don't lose their place
The Little Red Planet — Mobile
The Little Red Planet — Mobile
Proposed Implementation — The Little Red Planet Cart
Proposed Implementation — The Little Red Planet Cart
Observations
  • Clicking Add to Cart on the PDP does not open a cart drawer or show any in-page confirmation — it performs a full-page navigation straight to the /cart page.
  • This was confirmed by clicking Add to Cart multiple times in a row and observing the browser navigate to /cart each time, with the same item's quantity incrementing.
  • A full-page redirect on every add-to-cart interrupts browsing — shoppers exploring the catalog (e.g. adding a few sizes to compare) are pulled away from the product grid every time, rather than staying in context with a lightweight drawer confirmation.
Recommendations
  • Replace the full-page redirect with a slide-out cart drawer that opens on Add to Cart, showing the item just added plus a way to keep shopping.
  • Use the drawer to also surface cross-sell recommendations at the moment of highest purchase intent, rather than only on the static /cart page.
Standard — cart drawers are the common pattern in modern fashion e-commerce
04

App Ecosystem

What's installed vs what's missing from best-in-class Fashion stores

10 Apps
Detected
3 Critical Categories
Missing
Premium fashion D2C brands at this catalog size typically run 8-12 purpose-built apps spanning reviews, loyalty, upsell, and marketing automation. The Little Red Planet's app stack covers marketing, analytics, and compliance well, but is missing the reviews layer entirely and has an installed upsell app (SellEasy) that isn't visibly rendering cross-sell content where shoppers would see it.

Present (10)

✓
Klaviyo
Email & SMS Marketing
Email capture popup fires within the first couple of seconds on every page load, aggressively enough that it blocked this audit's own automated page scan on multiple pages — worth checking real-visitor impact on bounce rate.
⚠
✓
Shopify Inbox
Live Chat & Support
Native Shopify chat widget active on all pages.
✓
✓
Hotjar
Analytics & Heatmaps
Session recording / heatmap script active.
✓
✓
Google Tag Manager / Google Ads / GA4
Analytics & Advertising
Multiple GTM/gtag containers and a Google Ads conversion tag detected.
✓
✓
Meta Pixel (Facebook)
Advertising
Facebook Pixel and Conversions API signals detected.
✓
✓
Blockify (IP Blocker)
Fraud / Geo Restriction
Shopify extension for geo/IP blocking detected in script tags.
✓
✓
SellEasy (Upsell)
Upsell & Cross-sell
Upsell app script detected in the DOM, but no cross-sell content actually renders on the /cart page during this audit — installed but not visibly active where it matters most.
⚠
✓
Instafeed (nfCube)
Social Proof / UGC
Instagram feed widget on homepage; feed images loaded as placeholders during this audit rather than resolving to actual photos.
⚠
✓
Greenspark
Sustainability / Brand Trust
Tree-planting / charity partnership banner on homepage and cart, reinforcing the brand's sustainability positioning.
✓
✓
Halo GDPR Cookie Consent
Compliance
Cookie consent banner active on all pages.
✓

Missing (3)

✗
Reviews App (Judge.me / Loox / Yotpo) Critical
Reviews & Social Proof
📈 Reduces purchase hesitation on premium-priced items
Reviews are close to universal among fashion e-commerce brands, especially those with photo/UGC reviews
✗
Subscription / Restock Notifications (Klaviyo Back-in-Stock or similar) Recommended
Retention & Merchandising
🔄 Captures demand on sold-out sizes across a fast-turnover designer catalog
A common pattern for multi-designer boutiques with limited-run inventory
✗
Loyalty / Rewards Program (Smile.io or similar) Nice-To-Have
Customer Retention
🔄 Encourages repeat purchases as children grow through sizes
A differentiating pattern among premium children's fashion brands with repeat-purchase customer bases

App Stack Assessment

The Little Red Planet's app ecosystem is marketing-and-analytics-heavy (Klaviyo, GTM, GA4, Meta Pixel, Hotjar) but has a clear gap in the trust/social-proof layer — no reviews app is installed anywhere on the site. SellEasy (upsell) is present in the codebase but does not appear to be actively serving cross-sell content on the cart page during this audit.

Growisto

Confidential — Prepared for The Little Red Planet by Growisto | July 2026

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